Karim Sattar joins Medical Beauty Research to lead creative artistry and celebrity relations

Medical Beauty Research has named make-up artist and skincare expert Karim Sattar as its new Head of Creative Artistry and Celebrities. The hire is designed to boost the German skincare brand’s global luxury positioning, celebrity ties and visibility in more than 30 markets.

Why it matters: - Medical Beauty Research is using a high-profile beauty industry hire to sharpen its global image in luxury skincare. - The appointment gives the company a dedicated lead for celebrity relations, creative presentation and event visibility. - The move supports MBR’s international growth strategy as the brand competes in the medical-luxury skincare segment.

What happened: - Medical Beauty Research appointed Karim Sattar as Head of Creative Artistry and Celebrities. - The role is newly created. - Sattar will oversee the brand’s creative presentation and build relationships with international personalities, artists and opinion leaders. - He will also handle MBR’s presence at international film and celebrity events and at awards in beauty, health, innovation and sustainability. - The company said the role is part of its international growth and brand strategy.

The details: - Sattar has worked with Jane Fonda, Princess Charlène of Monaco and Annie Lennox. - His work has appeared in Vogue, ELLE and Harper’s Bazaar. - He has spent years working with international actors and German film teams on red carpets. - Sattar said, "Beauty begins with healthy skin. Making MBR’s expertise visible on international stages is a task I am very much looking forward to." - MBR develops formulations with specialist dermatologists and experts in aesthetic medicine. - Medical Beauty Research has manufactured exclusively in Germany for more than 25 years. - The brand has about 200 products and treatment systems. - MBR is represented in more than 30 countries, including New York, London and Monaco. - The products are used mainly in aesthetic practices, specialized skin institutes and spas. - The products are also sold through MBR’s own online shop. - MBR says skincare has been moving closer to medicine for years, and CEO Stefan Kalmund said Karim Sattar can communicate that standard externally without oversimplifying it. - Sattar brings more than 25 years of experience in the cosmetics industry. - He most recently served as Global Senior Artist and Pro Face at UND GRETEL and as Global Communications Expert and Brand Ambassador for PRIMAVERA. - Before that, Sattar spent more than nine years as an international make-up artist and trainer for Dr. Hauschka. - He also held international leadership and expert roles at The Body Shop in Europe, the Middle East and Africa.

Between the lines: - The hire signals that MBR wants to present skincare as both clinical and aspirational. - A celebrity-focused creative lead can help the company stand out in a crowded premium beauty market. - The appointment also suggests MBR is leaning harder into reputation-building outside core retail channels.

What’s next: - Sattar is expected to raise MBR’s visibility at film events, celebrity gatherings and industry awards. - MBR will likely use the role to expand its presence across international luxury and professional beauty circles. - The company’s online shop and multi-country distribution give Sattar a broader platform for brand storytelling.

The bottom line: - MBR is betting that celebrity reach and creative branding can help turn its medical-grade skincare into a more globally recognized luxury name.